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Crawl Budget SEO: What is it? Should I be concerned about this?

Ever heard of Crawl Budget and didn't quite understand what it's for? In this quick article, you will understand.

Crawl Budget: What is it?

Crawl Budget is a technical term created by the SEO industry that means the “amount of space” available that Google has to offer for each website.

This screening budget can and should be strategically manipulated!

Crawl Budget: How important is it for SEO?

Limite do Crawl Budget e sua importância para SEO

We know that when Google can’t crawl and index a page, it doesn’t appear anywhere and that’s harmful to your business, don’t you agree?

But imagine that you have a large portal or an online store and Google was able to identify hundreds of pages more than it should and indexed them all? Pages with no relevance whatsoever, such as:

  • photo galleries without textual content
  • meaningless or repeated tag or category pages
  • partner pages, where there are only a few logos being displayed
  • or even pages of users or with internal information, which should be hidden and accessible only with login.

Do you consider it positive to have all this indexed on Google, to be shown to users?

Misuse of Crawl Budget

The pages of your website that are crawled and registered in Google’s database are consuming its Crawl Budget and, therefore, we must be careful in managing the indexing of our website.

The big problem here is not the poor content of the pages, but the amount of “unnecessary material” that is being recorded on the internet, without control, by trillions of websites.

As the internet is not infinite and Google values its users, he doesn’t like it when we throw “garbage” on the internet and we don’t warn it that it’s not that important.

So if your site has hundreds or thousands of irrelevant pages indexed, you’re spending your crawl budget completely wrong.

E se deixas o Google triste, sabe o que acontece, não é? Adeus bom posicionamento e boa visibilidade online! Sua concorrência fica na frente e seu site fica invisível.

And if you make Google sad, you know what happens, right? Goodbye good positioning and good visibility online! Your competition gets ahead and your website becomes invisible.

Learn more about Crawl Budget at: https://backlinko.com/hub/seo/crawl-budget

Need help defining the correct use of Crawl Budge on your website?

If you think your website may be being penalized due to a crawl budget issue or if you need a professional opinion, contact our Technical SEO team:

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SEO Consultant in Portugal

Rodrigo Filardi

SEO Consultant
+351 919 609 154

Who am I? More than 15 years of experience in SEO, Digital Marketing and Corporate Communications, today I am a SEO Consultant in Portugal and I help clients from different countries such as Brazil, Spain, France, Italy, US, UK, among others, to boost their online business and have a positive impact on sales… Here on the blog, I will teach you a little about SEO and high performance strategies within digital marketing that can help any company to appear in the top results of Google.

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